Cheers for the CBS television network!

On October 15, the popular "Cold Case" show will deal with the issue of postpartum depression in an episode titled "Baby Blues" (airing 9-10 p.m. ET/PT).

During the show's commercial breaks, public service announcements (PSAs) with "Cold Case" actors Kathryn Morris and Danny Pino will educate about PPD.

CBS Cares has partnered with Postpartum Support International [PSI] to launch this PSA and online education campaign on postpartum depression.

This episode of "Cold Case" includes a storyline in which a mother admits to feeling stressed out with the demands of a new baby, along with being a working mother.

The PSAs will include warnings about the severity of postpartum depression, including the negative emotional and physical effects on the mother, infant, and family if the mother is not treated. To help with early detection, the PSAs will highlight symptoms such as tearfulness, mood swings, and difficulty connecting with the new baby. Each PSA will remind new mothers and family members that no one is to blame and that this is an easily treatable medical disease.

"These PSAs represent the most comprehensive national public health initiative ever undertaken to bring awareness to perinatal mood disorders," said Dowd Stone in the press release jointly issued by CBS and PSI. "With the potential of reaching millions of women, partners and families, lives can be saved by ending the isolation of sufferers and offering access to treatment resources. PSI strongly commends CBS Cares and COLD CASE for devoting their substantial talents and resources to raise awareness of this critical and underserved public health issue. We are honored to be partners in this worthy community outreach."

The CBS Cares website will provide additional information such as interviews with field experts discussing the symptoms of perinatal illness and treatment options. The site will also link to the PSI website, which lists local resources available and includes a helpline number -- 1.800.944.4773.

For the first time, CBS Cares will also make available a Spanish-language version of the PSAs featuring Danny Pino to any broadcaster or cable operator wishing to run them, and will do so without the CBS Cares logo, allowing entities to brand them as their own. The CBS Cares website will include the English and Spanish-language versions.

Dr. Margaret Spinelli, Associate Professor of Clinical Psychiatry, Columbia University College of Physicians and Surgeons and Director of Maternal Mental Health Program, New York State Psychiatric Institute, served as a medical consultant for the PSAs and online campaign. (She also served as a medical expert for the Andrea Yates retrial.)

On November 17, PSI is honoring both CBS Cares and "Cold Case" for their commitment to this illness with the Excellence in Media Outreach Award. More info on this gala event is available on PSI's website.